We believe that wellbeing and performance are inseparable.
Ground and Air delivers coaching, development, and insights for top tier leaders and their teams. Our model prepares people to be ready, able and open to performing at their best.
We use experience and science to encourage shifts in attitudes, feelings and actions. Our work together can take various shapes – from single sessions to major programmes.

Clients















Our Services
We believe that healthy, motivated and purposeful people are more balanced and effective. Our coaching and development services can be delivered face-to-face or remotely as bespoke sessions, workshops and webinars.
Coaching
Use all your resources to unlock your potential, helping you direct your attention and energies to perform at your best.
Performance coaching
Identity and purpose
Loss and change
Career management & transition
Team Coaching
Development
Find the skills to develop your mindset, resilience, adaptability, communication, and leadership impact.
INSPIRED+ Leadership Agility Series
ADAPTING IN CHANGE & REIMAGINING THE FUTURE:
BURNOUT
INFLUENCE & IMPACT
COACHING SKILLS
MINDSET & MOTIVATION
RESILIENCE
MENTAL HEALTH & WELLBEING
COMMUNICATION
Ambition and Alignment
Insights
Advance your self-awareness and understanding of others by using assessment tools. Skilled questioning and analysis from our expert team bring these insights to life.
EMOTIONAL INTELLIGENCE
Help you to understand how your emotions shape your thoughts and actions. Develop the skills to help you manage yourself and other people more effectively to maximise your influence as a leader.
Tools include: the Emotional Capital Report (ECR), it’s peer reviewed version (ECR 360) and a version tailored to athletes and teams – the Emotional Intelligence Sports Inventory (ESi.)
PERFORMANCE ANALYTICS FOR STRESS, RECOVERY AND EXERCISE
Physiological insights to give you a granular view of where you are now, and confidence, clarity and structure around how best to perform and restore. Promote a culture of positive mental and physical health in your teams.
Tools include: Firstbeat (heart-rate variability tracker), augmented by professional-grade stress and recovery coaching from exercise physiologists, nutritionists and sleep experts.
VERBAL & NON-VERBAL COMMUNICATION
Help you to visualise and understand the way you talk, how you are heard by others, and the impact that you have. Equip you with the awareness and the resources that you need to tune your communications, develop your influence and make your voice count.
Tools include: VoicePrint and Body Language evaluation, used in conjunction with proven coaching methodologies.
VALUES AND CAREER EMPHASIS
Understand your motivations and inner purpose so you can shape your life and work more closely around what is important, as well as simply practical.
Tools include: Career Anchors, Dilt’s Neurological Levels, Personal Values Assessment (PVA), Career Anchors.
PERSONALITY
Rapid and deep insights into your behavioural preferences and communication style. Assess traits that predict job success and risk for derailment. Create/support leadership development plans; boost teamwork amongst leaders; inform succession planning; boost employee engagement; add more certainty to hiring decisions.
Tools include: High Performance Trait Indicator (HPTI), Myers Briggs, PPA. (DISC)
APTITUDE
Understand how quickly you learn new information by measuring five key areas: Reasoning, Perceptual Speed, Number Speed & Accuracy, Word Meaning and Spatial Visualisation. In doing so, ensure you and your team are sufficiently challenged and appropriately channeled.
Tools include: The General Intelligence Assessment (GIA) and expert testing by sector specialists.
Our Approach
Ground and Air is practical and aspirational. Each session or programme is designed to help you deliver on your priorities and move you closer to the things that matter in your life and work.
By exploring your talents, motivations and even your blind-spots, we can help you determine what is doable, worth doing and how. Our processes and approaches draw on a rich spectrum of coaching, learning and therapeutic fields. Our team uses skilled questioning, solid theoretical frameworks, evaluation tools and development techniques to provide insights and structure.
Our ultimate aim is to help leaders have the conversations they most need to have with themselves and others. We look for every opportunity to elevate the conversation because we appreciate how precious your time really is.
Our Team
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Jim Brown
Founder
With a background in talent and executive search, Jim’s past experience includes launching and running businesses in London and Sydney, and building teams for global media brands and technology firms. He has a BSc Honours degree in Sports Science from Loughborough University. He is a Cognitive Emotive Behaviour Coach, an NLP Master Practitioner, qualified to assess and train Emotional Intelligence, advanced certified to teach the Grief Recovery Method, and accredited to interpret a range of psychometrics and evaluation tools.
Jim is particularly focused on helping people to understand their true drivers and capabilities, and to have fair and successful conversations with themselves and others.
jimbrown@groundandair.co.uk
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Kate Mason-Keaney
Founding Partner, Programme Architect
Kate has held CEO, Consulting Director and HR Director roles in a range of sectors including start-up, growth and decline environments. She is CIPD qualified and has a strong track record in Business & People Strategy, Organisation Design & Implementation, HR Function Transformation, Strategic Resourcing, People Engagement and Learning & People Development.
Kate is trained by the Institute of Human Development and is the founder and architect of the INSPIRED performance programme. She is also one of the UK’s leading Voiceprint coaches, an approach that focuses on helping people and teams to improve and influence through their communication.
Warm, down to earth, pragmatic, passionate and pacey, Kate is known for her ability to elicit clarity of thought from the people she works with through questioning and listening. She has often been told her standout skill is in ‘making the complex simple.”
kate@groundandair.co.uk
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Prof. Windy Dryden
Advisor, Associate Coach, Therapist
Windy Dryden is one of the most respected practitioners, contributors and trainers in the Cognitive Behaviour Therapy (CBT) tradition of psychotherapy. He is best known for his work in Rational-Emotive Cognitive Behaviour Therapy (RECBT.)
Windy is Emeritus Professor of Psychotherapeutic Studies at Goldsmiths University of London.
He has published over 230 books and has trained therapists all over the world, in as diverse places as the UK, Australia, the USA, South Africa, Turkey and Israel.
Ground and Air is commited to incorporating approaches and techniques from a range of fields which we feel will help get the best results. We see RECBT as a central approach – and something that differentiates much of our work.
It’s a privilege to have Professor Dryden’s involvement to help inform our work.
info@groundandair.co.uk
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Joe Davis
Performance Psychologist
Joe Davis holds an MSc in Sport Psychology and a BSc in Psychology and Sport Studies from Stirling University. He is also a member of the British Psychological Society, an Emotional Intelligence Certified Practitioner and Head of Sport and Performance Psychology at RocheMartin.
Joe spends most of his time supporting athletes, coaches and business leaders to be the best version of themselves, both personally and professionally. Some of the organisations he has worked with include: England Rugby, Sky, Charlton Athletic FC, and Manchester Metropolitan University.
Ground and Air’s work often draws from the field of performance psychology – and we see the development of emotional intelligence as a critical component in the work we do with leaders and top-performers.
We are delighted to have Joe’s involvement as an Associate Coach and to help advise and inform our work.
info@groundandair.co.uk
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Helen Mundy
Associate Master Executive and Team Coach
Helen’s background is in organisational change and team leadership. She has deep-level experience in 1:1 coaching, team coaching and facilitation of change at Executive and middle management levels. She has worked across a range of organisations including Waitrose, Costa, Sainsburys, Shell, Barclays, Starbucks, British Nuclear Fuel, Flogas, SAS, CA technologies, NHS Trusts and Foundation Trusts, Public Health England, NHS England and Local Government.
Helen’s qualifications include: MSc in Responsible Business Practice (Bath University Management school); NLP Practitioner and coach, Master Practitioner and Trainer; Accredited Master Executive Coach for the Association for Coaching (AfC); Accredited coach with Time to Think Ltd; Spiral Dynamics Practitioner SDI and SDII – National Values Centre. Professional development includes: Systemic Team Coaching – Academy of Executive Coaches; Foundation year in Integrated Psychotherapy – Metanoia Institute; Foundation 101 in TA – Institute of Transactional Analysis; A qualified Supervisor of coaches – holding a foundation certificate from Bath Consultancy Group; Presenting on Systemic Team Coaching at the European Mentoring and Coaching Council conference in Athens 2013.
Helen is focused on the outcomes of her clients and creates a working environment of trust, honesty, challenge and care, bringing humour and humility to all her interactions. This atmosphere enables significant, sustainable shifts to occur in participants towards their desired development and related outcomes.
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Sharon Milroy
Associate Coach and Team Coach
Sharon’s career has been focussed in learning and development within leadership and team effectiveness contexts through group work and 1:1 coaching. She gained a rich foundation of approaches and methodologies while working for John Lewis Partnership and Waitrose including NLP (Neuro Linguistic Programming), TA (Transactional Analysis) and MBTI.
Sharon has worked with leaders and teams across a range of sector, helping them to harness their success and break through limitations to enhance performance and results.
Sharon’s qualifications include: Diploma in systemic team coaching; certified trainer of Neuro-Linguistic Programming (NLP); Myers-Briggs Level I and II, Transactional Analysis (101 Certificate) and training in personality through British Psychological Society Occupational Test Use Levels A and B; accredited Resilience Engine coach; Holst flowprofiler. Sharon is a member of the Association for Coaching and trained in hypnotherapy and BWRT (Brain Working Recursive Therapy.)
Guided by the outcomes that people define and evolve with the sponsor of any development work, Sharon uses perspectives, models and offers feedback on observations and patterns of behaviour. She facilitates people to practice, define actions to embed changes and achieve a return on their investment.
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Caroline Forman
Associate Leadership Development Specialist and Team Coach
Caroline is an accredited coach and facilitator with extensive experience in developing leaders and managers. Caroline has worked in a variety of industries (Nestle, Debenhams, Lloyds Banking Group, Accenture, HR firms) supporting individuals across both the UK and Europe. She has consistently delivered great results in areas including Resourcing, Talent Management and Leadership development roles.
Caroline has a passion for behavioural science and working with leaders to understand themselves and their impact on others.
Key experiences include: 8 years experience in designing and delivering Leadership development solutions; 9 years experience in coaching individuals; 2 years experience leading the development of an internal coaching network (Nestle); managing small and large teams.
Caroline receives consistent feedback about the positive impact of her natural curiosity and ability to constructively challenge. These two skills help her to actively encourage people to really understand their own behaviour and to help them see how they can work on changing things if needed. Caroline encourages new ways of thinking, exploring beliefs and mind-set to enable deeper exploration of issues and identification of “light-bulb moments.”
Clients also like working with Caroline because she is approachable, supportive, motivating and honest.
Qualifications include: ILM Level 5 accreditation in Coaching and Mentoring; Voiceprint practitioner; ILM Exceptional Trainers certificate; Hay/Korn Ferry Leadership styles and Climate feedback coach; Change cycle accredited feedback coach; Associate Member of Chartered institute of personnel and development; BSC (Hons) Psychology
Caroline’s ability to quickly engage others, whilst using her curiosity to positively challenge, enable those she works with to adapt and grow.
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Elina Winnel
Sleep Expert
Elina has built an international reputation for helping executives, teams and private individuals to improve, regulate and enhance their capabilities to restore through sleep. Based in Sydney, she is the founder and architect of The Sleep Expert System and a popular contributor to media organisations including ABC, Network 7, Buzzfeed, PopSugar, Women’s Health, Men’s Fitness. Her expertise spans across a comprehensive range of modalities including Meta Coaching, Neuro Linguistic Programming (NLP), Hypnotherapy, Sound Healing, Brainwave Entrainment, Brainwave Mapping and various Human Development Frameworks. Elina’s system is founded on proven neurological principles, independent research and practical, easy-to-apply techniques that target all the root causes of insomnia simultaneously. The Sleep Expert is a multifaceted programme that addresses inflexible brainwave states, imbalance in the nervous system, and several other problems that collectively damage our ability to sleep well. Elina has an MBA and has worked with organisations including Procter & Gamble and Macquarie Bank. Clients include Citigroup, TAL and Qantas.
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Steve Backley OBE
Advisor, Performance Specialist
Steve is one of the all-time greats in his sport and the only British track and field competitor to win medals at three different Olympic Games. He broke the World Record three times and was crowned ‘World Athlete of the Year’ by the IAAF in 1990.
Steve is the co-creator of the Mind-Setting Programme and co-founder of BackleyBlack, our strategic partner. He is an ambassador for UK Athletics, commentator for the BBC, author of “The Champion in All of Us” and “The Winning Mind”, and co-author of “The Little Book of Inspiration.” He has worked with a huge range of executives and teams at organisations including EY, BP, Staples and Lloyds.
Engaging with Steve underlines Ground and Air’s commitment to incorporating approaches and techniques from a range of fields which we feel will help get the best results.
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Anusha Parshotam
Associate Coach, Team Coach, D & I Specialist
Anusha is a commercial, pragmatic and highly focused coach and facilitator. She also has over 15 years of experience in Senior Human Resources roles, having worked across a range of sectors: FMCG, Professional Services, Financial Services, Legal Services, Education, Aviation, Public Services, Charities and Start Ups and geographies: Global remits, Southern Africa and the UK.
Anusha draws on sound psychological theories, her working experience and she balances this with using practical interventions that are fit for purpose for organisations and individual clients. She has the ability to really understand client’s needs, flex her approach, and apply her knowledge in ways that help clients achieve their priorities. Anusha specialises in Diversity, Inclusion, Wellbeing and Leadership, working with clients to understand their needs, designing appropriate workshops and facilitating them.
She has extensive experience working strategically with organisations, leaders and people in nurturing talent, building high performance teams, change management, diversity, inclusion and wellbeing. Anusha has coached leaders, Partners, managers and her own direct reports as part of her day to day roles on various topics.
Anusha holds a Master’s degree in Industrial Psychology. She also successfully completed a Professional Certificate in Executive Coaching via Henley Business School. She is also a trained team coach and public speaker. She continues her professional development through supervision, networks and other professional affiliations.
She has worked with organisations that include: Heathrow Airport, Techspace, Eton College, Lewis Silkin, Worldpay, and the Metropolitan Police.
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Simon Shepard
Performance Data Specialist
Simon blends data and expert knowledge from the world of sport, health and business to create effective teams.
He is Head of Health & Performance for Middlesex CCC and MCC and runs a team of over 40 physiology experts at Lords.
Over the past decade he has talked and worked with organisations who recognise the value of their people and want to help them function effectively at both an individual and team level. Simon helps leaders to challenge and support individuals and teams and to assess their performance behaviours. Clients include: Unilever, IMG, BMW, Heineken and Deloitte. -
Sara Barker
Associate Leadership and Sales Development Specialist
Sara spent over 15 years working in a corporate environment, managing teams and leading the commercial strategy for several high-profile consumer media brands. Sara has spent the past 7 years working as a trainer and facilitator and coach across a diverse range of clients and sectors.
Sara’s business experience and roles included, Group Advertisement Director at Haymarket Consumer Media, Sponsorship & Promotions Director at Bauer Media and Managing Director of round8 – a specialist media recruitment agency. It is this ‘real-life’ business experience that adds credibility, relevance and a level of empathy to Sara’s approach and delivery style.
Sara has worked with a wide variety of clients and sectors including; Media (BBC Worldwide, Bauer, Citywire, Net a porter, SKY, Hachette, Business Insider, The Mill), Food & Beverage (Camden Town Brewery, Bidvest Fresh, Dalziel, Hain Daniels), Recruitment (Odgers Berndtson, round8, Horizon Teachers), Finance (ICG), Sport (Fulham Football Club), Transport (Heathrow Express), Telecoms & Technology (Virgin Media, Oracle, Ve Interactive, BT), Events (London Tobacco Dock). Sara has experience of delivering and facilitating programmes both locally and globally.
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Kim Foster
Associate Coach and Team Facilitator
Kim has substantial experience in the world of human performance, she is an accredited coach, facilitator and a member of the national council of psychotherapists. She has a passion for new and innovative ways of working in Digital and transforming environments. Kim has significant blended experience, with a career in leadership development, talent management and engagement, and most recently as a People and Change Director at a Consultancy. Kim works with people to reach their full potential, helping them to look at challenges from a different angle, explore all opportunities and provoke fresh thinking and insight.
Kim’s clients have included Home Retail Group, SaS, Metropolitan Police and The Royal Palaces.