Built from experience where performance matters.
Ground+Air brings together experience from senior business, elite sport, executive coaching and human-performance science. We help senior leaders build the energy, clarity and practical control to perform under pressure—and retain enough in reserve for what comes next.
Our work is coach-led, evidence-informed and shaped around the realities of each leader’s role.
Our perspective
Two worlds. One practical question.
Ground+Air grew from a shared question: what helps capable people remain ready when the demand keeps rising?
Our experience spans international business, senior leadership, executive coaching, elite sport and applied human performance. Together, those perspectives shaped an approach that combines the commercial realities of leadership with what high-performance environments teach about preparation, recovery and adaptation.
The team’s experience includes building and leading international businesses, global leadership at BCG, two British national cycling titles, three Commonwealth Games, and 12 years leading human-performance work at McLaren—including coaching Sir Lewis Hamilton during the 2010 Formula One season.
We do not treat executives like athletes; we translate useful principles into the realities of leadership.
Our practice
How we work
Our work is personal, practical and grounded in each leader’s circumstances.
Jim and Mark lead the principal coaching and client relationships. They are supported by a core team providing specialist performance insight, data interpretation and programme coordination. Where an engagement calls for deeper expertise, we draw on an expert network spanning physiology, human-performance science, organisational psychology and emotional intelligence.
We use evidence and data to support better conversations and decisions—not to reduce people to scores or dashboards. The coaching relationship remains central.
The aim is to help leaders understand what is affecting their performance, identify what matters most and make changes they can sustain in the context of demanding working lives.
Our principles
What we believe
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Capability should not be confused with permanent availability.
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Data should support judgement, not replace it.
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Specialist expertise should add value without fragmenting the coaching relationship.
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Sustainable performance has to work in the life and organisation the leader actually inhabits.