We help founders, leaders and teams find their flow.

Preparing people to be ready, able and open to performing at their best.

Ground+Air is a progressive coaching, development and insights practice where performance and wellbeing are nurtured as one. We bring together human performance technology and a world leading team of coaches, development experts, psychologists, rest & recovery specialists, and physiologists to empower leaders and teams to reach their potential.

Performance solutions for progressive organisations.

We design and deliver bespoke performance programmes for executives and high-potentials at leading multinationals, high-growth startups, sports and esports teams.

Our Approach

We draw on a rich spectrum of the most advanced study of emotional intelligence, mindset and neuroscience, impact and influence, physiology and lifestyle.

Our approach is practical and aspirational, technological and human. We will take you on a journey that is rooted in science, accelerated by technology and elevated by empathy. The Ground+Air experience is progressive, enlightening and above all, empowering.

Our Services

Our work together can take various shapes, from single sessions to integrated programmes that focus on performance coaching, change management, identity and purpose, overcoming burnout, and more.

Our Focus Areas

We develop and facilitate bespoke programmes for executives and high-potentials at FTSE multinationals through to high growth startups, sports and esports teams.

Media & Entertainment
Sports & Esports
Retail & Ecommerce
Banking & Finance
High-Net-Worths
Technology & Digital
Advertising & Creative

“I’d have no hesitation in recommending Jim, personally, or the team at Ground+Air. They are all smart, authentic, experts who add massive value. And most importantly, are great to work with.”

Spencer Fox, SVP, Cannes Lions

“Ground+Air’s team takes the time to understand the culture of an organisation. Working with them really is a true partnership from end to end. They look to understand and support your strategy, whilst driving towards performance goals. Jim and his team are leading the way in what performance looks like in todays world.”

Jasmine Skee, CEO, Guild Esports

“What made their approach stand out was the focus on immediate action—every session resulted in a tangible next step, allowing the team to put learnings into practice right away rather than just reflecting on them. Their coaching was not only insightful but also highly outcome-driven, helping us shift behaviors in a way that led to better results. I’d highly recommend Ground+Air to any team looking to strengthen communication, alignment, and overall effectiveness.”

Caitlyn, CEO, Supplier Day

“The delivery team were in another league. Their capability and authenticity meant they very quickly got buy-in from the audience. No mean feat when you are dealing with ambitious senior people from a range of countries and cultures!”

Anon, EMEA Head of Talent & Development – A Global Tech Business

“Having worked with Jim and the team, I’ve seen first-hand how their methods align with what it takes to succeed at the highest level.”

James Baldwin, World’s Fastest Gamer & Multiple Esports World Champion

“Coming out of a business partnership and in turn expanding operations represented a major transitional period. Jim played a significant role in helping me to focus my energies constructively and healthily. His ability to draw out my experience and resources and apply them, coupled with his calm and constructive advice, played a huge part in helping me see the wood from the trees.”

Dylan, Founder, Ride and Seek

“Ground+Air have and continue to play a full role in supporting us in our quest to build a happy and high performing senior management team here at Contagious. We place a very high value indeed on the partnership we have formed with Jim and his team over the last 3 years.”

Karl, CEO, Contagious

‘’The best training I have received over my career. VoicePrint & ECR are major take aways!‘’

Anon, Holland & Barrett

“Jim was very adept at working with me to talk through my challenges to really understand and isolate a core focus area. The outcome for me was clarity and a sense of pressure off my shoulders. I could really see the future impact on my personal development and career. I’d strongly recommend Jim and Ground and Air for business coaching to develop personal impact and leadership development.”

James, Team Lead, Google Australia

“I can’t shout out enough about the quality of the work that Ground+Air do to elevate teams, athletes, and people.

None of it is hot air. Working with Jim and the team was a transformational experience for both myself and the team at Red Bull Racing Esports. I’d urge anybody within the Esports industry who is serious about elevating mental wellbeing and support for their teams/staff to reach out to Jim to talk about what they can offer.”

Nathan Tague, Team Manager at Oracle Red Bull Racing Esports

“Ground+Air’s visionary style in the world of performance and wellbeing is second to none, as evidenced by the results they helped us achieve.”

Luke Jones, VP Commercial Esports & Gaming, Guild

“Our coaching sessions were empowering for me entering a new challenging board-level position in a company that was undergoing upheaval and changes. Ground and Air’s style activates and cultivates your own inner strength providing practical techniques for real-life scenarios”

Imogen, Creative Director

“We partnered with Ground and Air to identify and select the right behaviours and nurture individual performance in some leadership roles. Jim and his team have helped us look at personality, benchmark EQ and consider the interplay between the two. They’ve proved adept at interpreting insights in the context of the person, our business and the sector we operate in. Ground and Air’s application of market and coaching expertise has been invaluable.”

Jill, COO, Eyeota

“Jim helped me figure out my long-term career plan, which up to this point has always been difficult for me to visualise, and understand the steps I need to take to achieve my goals. He is gifted at listening and understanding the underlying problems and has provided me with great advice that has helped me progress my career and made me happier and more productive in my job now.”

Mark, Agency Lead, Unruly Media

“Ground+Air takes a scientific as well as a human approach to optimising performance. From sport science to psychology, nutrition and recovery, their expertise goes beyond traditional coaching. It’s been great to work with them and develop a deeper understanding of what it takes to perform at your best.”

James Baldwin, World’s Fastest Gamer & Multiple Esports World Champion

“Jim has a unique set of skills that allow him to cut through with speed and empathy. Each session built on the previous one to ensure continuity, progress and commitment. All of the key employees were devastated that the sessions had to end and brought a fresh sense of purpose and self-worth back into the business. I got the outcomes my team needed with zero risk and maximum engagement.”

Jason, EMEA Managing Director, Unruly Media

“The dedication and expertise of the coaches at Ground+Air were instrumental in fostering a culture of growth and continuous improvement within our team. The one-on-one coaching sessions and interactive group workshops were invaluable in developing our players and team cohesion.”

Nathan Tague, Team Manager at Oracle Red Bull Racing Esports

“Jim’s understanding of the needs of the business, my needs as the leader of the business and the particular demands on individuals on the team led to him creating an outstanding programme of group and individual coaching sessions.”

Simon Davies, MD EMEA, Quartz

“Working with Jim has had a real and meaningful impact on my day-to-day professional life. Our sessions have helped me with my working relationships and management of stress making me a better operator both as a team member and a manager of people. Jim has a natural knack for cutting into the issues behind the issues by workshopping real situations and offering alternative and more manageable perspectives. His coaching style is straight up and supportive making the sessions enlightening and educational.”

Michelle, Commercial Director, Contagious

“Jim Brown has been one of the most influential mentors in my life. After leaving the military, I found myself struggling to adjust to civilian life. Jim had to strip back my military mentality, work with the skills I had and then build upon the ones I was missing so that I was better able to succeed. He gave me the very foundations that I have built a career upon at some of the most iconic global companies.”

Ricky, Engineering Leadership Staffing, Google

“I was working towards a promotion and was frustrated with what I saw as the barriers in my way. Jim has a wonderful way of quickly getting the crux of what really matters, and helped me to see things from different perspectives. Positive outcomes followed pretty much immediately after just three sessions. The barriers I perceived melted away, and I enjoyed my experiences and interactions much more at work, progressing towards my goals quickly and achieving the promotion soon after.”

Sophie, Associate Strategy Director, Unruly Media

“The course was exceptional, conducted by Ground+Air in a way where everyone seemed to feel safe and as a result brought about a lot more open and honest discussion than I’ve known this team have…. It took Ground and Air introducing models and guiding us through the process to bring about a level of trust that has been missing.”

Anon, The Washington Post

“Having had a positive experience of coaching in my previous role at ShortList, I reached out to Ground and Air for some board coaching and mediation work. I knew that they would bring an honest and trustworthy approach whilst also being able to convey a sense of neutrality to my co-founders. The process surfaced what we all needed to understand and address and we worked through it with Jim’s invaluable input and support. He brought a sense of calm, perspective and structure to every session. Such was their impact, I’d certainly engage with Ground and Air again.”

Darren, MD, The Jackal
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