Contributing thought leadership on peak performance and flow for the prestigious LIONS Creative (cMBA) course

LIONS is the number one global resource for the creative industry. As the direct result of years of incredible performance development work delivered by Ground+Air, our founder Jim Brown was invited to curate a learning block for inclusion within a module for Cannes LIONS’ brand new cMBA course.

The cMBA is a digital programme designed to help educate creatives and marketers, supplying them with the understanding of what it takes to deliver a Lion-winning standard of creative marketing that drives impact. Jim was asked to advise and deliver a section of the syllabus on finding your ‘flow’.

The course was designed to democratise access to world-class learning and accelerate the careers of its learners. It is informed by over 70 years worth of Lion-winning work and delivered by industry leaders and trailblazers. Jim features as the Flow Performance contributor within module two.

The LIONS cMBA welcomed its inaugural cohort in May of this year, and all successful graduates receive official certification from the globally recognised LIONS brand.

Ground+Air founder Jim Brown commented on working with a brand of such reputable industry prestige:

“LIONS has such a superb reputation all over the world, so it was a real honour to be invited to contribute.”
More information on the LIONS cMBA can be found via the Cannes Lions website.